Marketing Connection Case Research: Fancy Party

 Essay regarding Marketing Communication Case Examination: Fancy Banquet

Marketing Conversation Analysis #3

Fancy Feast

Michele Meters. Chenette

Excelsior College


Cats have been recognized to delight their owners for many years. A recently available study suggested cat owners are less prone to die of any heart attack or perhaps stroke than people who will not own pet cats. (McClatchy Newspaper publishers, 2008). Whilst that statistic is interesting, people usually do not adopt felines because of their health rewards. Many people, like me, are life long ailurophiles. We simply cannot acquire enough of the furry tiny creatures. Cats are considered to be persnickety, willful and totally stubborn. But their beauty and grace and distinct personality had by every are traits cherished by simply cat fanciers. Here are some rates by famous cat fanciers (Catquotes. com, n. m. ): " What higher gift than the love of any cat? ”. Charles Dickens " Centuries ago, pet cats were worshipped as gods. Cats have never forgotten this. ” -- Anonymous " The Smallest feline is a masterpiece” - Leonardo DaVinci The quotes demonstrate that ailurophilia has been with us throughout the record. Sure, pet cats had their dark times when they were associated with witchcraft. But today, the cat is so popular and outweighs dogs in terms of ownership. Cats can be remaining alone pertaining to long periods of time mainly because they can ease themselves in a litter box. This is attractive to folks who lead active lives, and spend later hours on the road or at the office, but still crave the friendship of a family pet. Cats as well make wonderful pets for many who live in apartments rentals as they tend not to require a lot of room or maybe a yard. The foodstuff and Medication Administration manages cat meals (and additional animal feed) be real and nutritious, safe to enjoy, produced under sanitary circumstances, contain simply no harmful substances, and be truthfully labeled. (FDA, 2009). Purina has been in the company of creature feed seeing that 1893, in order to was founded by William H. Danforth. Danforth's sales advertising skills had been ahead of his time. This individual realized the value of a distinctive brand. In a time when standard presentation was pretty much nonexistent, this individual bagged his Chows in sacks designated vividly using a uniform red and white checkerboard pattern. The Purina Checkerboard is now one of the most well-known and successful trademarks in American organization. (Purina, in. d. ). Today, Purina offers a variety of dog and cat meals, but all of us will give attention to " Fancy Feast Elegant Medleys”.

Extravagant Feast's Target Customer

The target consumer for Extravagant Feast is definitely the cat owner. The Gentle Society states estimates you will find 88. several million cats owned because pets in america. This translates into about 34 percent of U. S i9000. households buying at least one kitty, while 56 percent individual more than one cat. Eighteen percent of these pet cats are followed from a pet shelter. (Humane Society of the United States, 2008). The Fancy Feast line offers several products. First, the " plain” expensive feast can that was the original wet cat food they provided. Next, they have a more expensive moist cat meals line referred to as " tasteful medleys” which in turn we will certainly focus on. They also offer gourmet dry out cat meals, and a wet kitten food especially for kittens. This variety allows them to give products to promote segments, witch are sub groups of concentrate on markets of shoppers with similar needs and likely to engage in similar buy behavior. Based upon the foods explained above, you have a submarket for moist cat food (the Elegant Feast can easily or the " upscale” graceful medleys), dried out cat meals and a special can exclusively for kittens. Thus giving a submarket of age and price. This also enables Fancy Holiday to reach higher potential revenue by offering wide selection. A Fancy Banquet customer whom adopts a brand new kitten probably will stick with Expensive Feast kitten food, but once they migrate to another company, they may move their additional cats to another brand. Fancy Feast can be targeted to industry segments that are true kitty lovers and want the very best for their kitty. The brand...

References: (2008, February 27). Dallas Reports Life/Travel Household pets. Retrieved Feb . 22, 2009, from Research finds health advantages to buying cats Web site:

(2009). cat-lovers-gifts-guide. Recovered February 22, 2009, coming from Cat estimates - popular quotes, funny quotes Site:

(2009, February 5). U. S i9000. Food and Drug Administration Center for Vet Medicine. Recovered February 22, 2009, via Pet Food Web site:

(2008, Drive 17). The humane world of the United States. Retrieved February twenty-two, 2009, from U. S. Pet Title Statistics Internet site:

(n. d. ). Pet Food Manufacturer: Ralston Purina Family pet Food Organization. Retrieved March 22, 2009, from History/Timeline of Ralston Purina Firm Web site:

(n. deb. ). Purina Fancy Party Gourmet Kitty Food. Retrieved February twenty two, 2009, coming from Fancy Feasts Elegant Medleys Web site:

(n. g. ). Purina Fancy Party Gourmet Cat Food. Retrieved February 22, 2009, coming from Confessions of love: true reports of cat devotion Website:

(n. d. ). Zadzadz. Gathered February twenty-two, 2009, coming from Fancy Feast Elegant Medleys Chefs Commercial Web site:



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